Monufact
Websites, brand, and lead generation built exclusively for manufacturers and builders who need to look as capable as the work they do.
monufact.com ↗
[ Brand & website designer ]
I'm Laura Zuluaga, founder of Carisma Studio in London, Ontario. I build brand identities and websites for founders and growing businesses that want to look as good as they are.
Carisma®
( About )
The most memorable brands are built on positioning, not decoration.
Most of the time, when someone comes to me, it isn't because they need more design. It's because things feel unclear. The message isn't landing, the brand doesn't feel aligned, or the website isn't doing its job.
I start by fixing that through brand strategy and positioning, then carry it into visual identity, print, and a custom website that feels intentional and is easy to trust. Every project is collaborative, and every piece is built to work together.
Years designing
9+
In-house, product, and studio work since 2017.
Brands & sites
25+
Logos, identities, websites, and packaging shipped.
Teaching
F26
Professor of Interactive Design at Fanshawe College.
( Services )
Design that earns trust at every touchpoint.
From the first logo sketch to the launched website, each piece is built from the same strategy so your brand reads the same everywhere.
[01]
Brand Direction
Positioning, naming, and the strategic foundation that shapes how people see you.
StrategyNamingPositioning
[02]
Identity Systems
Logos, colour, type, and brand guides your team can actually use.
LogoBrand guideSocial
[03]
Websites
Custom, accessible sites in Webflow and WordPress, designed to convert.
Web designWebflowUI/UX
[04]
Print & Packaging
Labels, brochures, mailers, vehicle wraps, and everything that gets held.
PackagingCollateralWraps
Project-based
Strategic design for defined initiatives
For launches, rebrands, and new websites where outcomes, scope, and timeline are clear.
Ongoing
Fractional design leadership
Consistent, embedded support for teams that need more than the occasional project.
( Selected projects )
Recent work across identity, web, and print.
A selection of brands, websites, and packaging. Filter by discipline, or browse the full index below.
Ecofoot
Website, product sheets, catalogue, and trade show booth for a Canadian maker of rooftop equipment supports.
WebsiteProduct sheetsTrade show5 images
GreenKlen Commercial Cleaning
Logo, colour palette, brand guide, campaign, and Webflow website for a commercial cleaning company.
LogoBrand identityWebflow6 images
Crossman Group
A company brochure for an architecture and interiors firm, covering services, the founder's story, and the design process.
BrochureEditorial layoutPrint3 images
Pachon General Contracting
Logo, brand guide, and business cards for a design and renovation contractor.
LogoBrand guideCards2 images
MetalCor Building Systems
Website and direct mail for a Canadian steel building manufacturer and its RollCor door division.
WebsiteDirect mail2 images
Carter AI
A critical environments brochure for an architecture firm designing data centres, labs, and infrastructure.
BrochureEditorial layoutPrint2 images
Dinopay
Logo, icon system, and website assets for a payments company serving restaurants, retail, and trades.
LogoIcon systemWeb assets2 images
Relief Delivered
Logo and business cards for a registered massage therapist. RMT Restores Motion.
LogoBusiness cards
Project index
Select a project to view all images- EcofootWebsite, product sheets, catalogue, and trade show boothWeb · Print
- GreenKlen Commercial CleaningLogo, brand identity, campaign, and Webflow websiteBrand · Web
- Crossman GroupArchitecture and interiors brochure, including design process spreadsPrint
- Pachon General ContractingLogo, brand guide, and business cardsBrand · Print
- MetalCor Building SystemsWebsite and direct mail, including RollCorWeb · Print
- Carter AICritical environments brochurePrint
- DinopayLogo, icon system, and website assetsBrand · Web
- Relief DeliveredLogo and business cards for Kyle Jasek, RMTBrand · Print
( Process )
Clarity first, then craft.
Every project moves through the same four stages, so you always know where we are and what comes next.
01Discover
We dig into your business, audience, and competitors to find where you stand today.
02Define
Positioning and messaging come first, so the design has something true to say.
03Design
Identity, website, and collateral are built as one system, with rounds of review.
04Launch
Files, guides, and a live site handed over, ready for your team to grow with.
( Ventures )
Two ventures and a classroom.
Built on nearly a decade of design across in-house teams, product, and my own studio.
Carisma Studio
My branding and website studio in London, Ontario. Identity, web, print, and ongoing marketing direction for small and growing businesses.
Fanshawe College
Teaching Interactive Design 1 in the Graphic Design program I graduated from.