I'm Laura Zuluaga, founder of Carisma Studio in London, Ontario. I build brand identities and websites for founders and growing businesses that want to look as good as they are.
Carisma® Studio, brand and website designer in London, Ontario
The most memorable brands are built on positioning, not decoration.
Most of the time, when someone comes to me, it isn't because they need more design. It's because things feel unclear. The message isn't landing, the brand doesn't feel aligned, or the website isn't doing its job.
I start by fixing that through brand strategy and positioning, then carry it into visual identity, print, and a custom website that feels intentional and is easy to trust. Every project is collaborative, and every piece is built to work together.
In-house, product, and studio work since 2017.
Logos, identities, websites, and packaging shipped.
Professor of Interactive Design at Fanshawe College.
Design that earns trust at every touchpoint.
From the first logo sketch to the launched website, each piece is built from the same strategy so your brand reads the same everywhere.
Brand Direction
Positioning, naming, and the strategic foundation that shapes how people see you.
Business naming ↗Identity Systems
Logos, colour, type, and brand guides your team can actually use.
Logo redesign case studies ↗Websites
Custom, accessible sites in Webflow and WordPress, designed to convert.
Print & Packaging
Labels, brochures, mailers, vehicle wraps, and everything that gets held.
Strategic design for defined initiatives
For launches, rebrands, and new websites where outcomes, scope, and timeline are clear.
Fractional design leadership
Consistent, embedded support for teams that need more than the occasional project.
Recent work across identity, web, and print.
A selection of brands, websites, and packaging. Filter by discipline, or browse the full index below.
Ecofoot
Website, product sheets, catalogue, and trade show booth for a Canadian maker of rooftop equipment supports.
GreenKlen Commercial Cleaning
Logo, colour palette, brand guide, campaign, and Webflow website for a commercial cleaning company.
Crossman Group
A company brochure for an architecture and interiors firm, covering services, the founder's story, and the design process.
Pachon General Contracting
Logo, brand guide, business cards, and signage for a design and renovation contractor.
MetalCor Building Systems
Website and direct mail for a Canadian steel building manufacturer and its RollCor door division.
Carter AI
A critical environments brochure for an architecture firm designing data centres, labs, and infrastructure.
Dinopay
Logo, icon system, and landing page for a Canadian payments company serving restaurants, retail, and trades.
Relief Delivered
Logo, business cards, stationery, and signage for a registered massage therapist. RMT Restores Motion.
Strongpoint K9
Logo, badge, and icon for a Canadian K9 detection services company.
Empathy Care Homes
Brand identity and stationery for a residential care home.
ABA Construction
A 14-page client guide for an asphalt and concrete contractor, covering paving methods, process, and FAQs.
Bondi Buff
Logo, business cards, and job-site signage for a mobile auto detailing company.
Broke Witch Potions
Logo, icon, and product label design for a small-batch natural skincare brand.
Retro Rollers Painting
Logo, van wrap, trade show booth, arena signage, and brochure for a residential and commercial painting company.
MingRui / KAO Manufacturing
A two-page capabilities flyer for a precision die casting and machining manufacturer.
Project index
Select a project to view all images- EcofootWebsite, product sheets, catalogue, and trade show boothWeb · Print
- GreenKlen Commercial CleaningLogo, brand identity, campaign, and Webflow websiteBrand · Web
- Crossman GroupArchitecture and interiors brochure, including design process spreadsPrint
- Pachon General ContractingLogo, brand guide, and business cardsBrand · Print
- MetalCor Building SystemsWebsite and direct mail, including RollCorWeb · Print
- Carter AICritical environments brochurePrint
- DinopayLogo, icon system, and landing pageBrand · Web
- Relief DeliveredLogo, stationery, and signage for Kyle Jasek, RMTBrand · Print
- Strongpoint K9Logo, badge, and icon for a K9 detection services companyBrand
- Empathy Care HomesBrand identity, stationery, and signageBrand · Print
- ABA ConstructionAsphalt and concrete client guidePrint
- Bondi BuffLogo, business cards, and signage for a mobile detailerBrand · Print
- Broke Witch PotionsLogo and product label designBrand · Packaging
- Retro Rollers PaintingLogo, van wrap, trade show, signage, and brochureBrand · Print
- MingRui / KAO ManufacturingTwo-page capabilities flyerPrint
Clarity first, then craft.
Every project moves through the same four stages, so you always know where we are and what comes next.
01Discover
We dig into your business, audience, and competitors to find where you stand today.
02Define
Positioning and messaging come first, so the design has something true to say.
03Design
Identity, website, and collateral are built as one system, with rounds of review.
04Launch
Files, guides, and a live site handed over, ready for your team to grow with.
Questions, answered.
Based in London, Ontario. Working with businesses across Ontario, Canada and the US.
Do you work with businesses outside London, Ontario?
Yes. Most projects run remotely over video calls, email and shared files, so location is never a barrier. I work with clients in Toronto and the GTA, Kitchener-Waterloo, Cambridge, Guelph, Hamilton, Windsor, Sarnia, St. Thomas and Woodstock, as well as across Canada and the US.
What kinds of logos do you design?
All kinds: business and company logos, sports team, league and tournament logos, mascot and esports logos, club, school and academy crests, badges and emblems, wordmarks, monograms and lettermarks, icons and symbols, combination marks, restaurant and food logos, construction and trades logos, real estate logos, health, wellness and beauty logos, product and packaging logos, apparel and merch logos, nonprofit and community logos, event and festival logos, podcast and YouTube logos, and personal brand logos. Each one can be a new design or a redesign of an existing logo.
Do you design sports logos?
Yes. I design logos for sports teams, leagues, tournaments, clubs and academies, including primary logos, mascot marks, crests, secondary badges and jersey-ready versions. They're built to work on uniforms, helmets, merch, signage and social, and can be a fresh design or a redesign of a team's existing logo.
How do I get started?
Email hello@carismastudio.com with a few lines about your business and what you need. I'll reply to set up a short intro call.