Out with the Old, In with the New.
Retro Rollers Painting is a painting company that provides services around London, Ontario. They provide interior and exterior painting services. Their main focus is to provide clients with a unique painting experience that sets them apart from competitors.
Before we get started, here is the case structure
Case Structure
A Retro Rollers Painting case study would focus specifically on the brand re design as the solution. The brand section will dive into details on how it was executed across print materials and website.
Branding
We focused on aligning brand values and vision with the visual integrity of the brand.
3 Weeks
Website
We analyzed the current industry to provide a full rounded user experience that would attract unique propespects.
3 Weeks
Problem & Solution
Now let’s take a look at
Challenge
The existing brand of Retro Roller Painting did not align with the company's goals or future aspirations. It was outdated and overly detailed, which did not resonate with their identity as a painting company. This misalignment posed a challenge as it hindered their ability to effectively communicate their brand message and connect with their target audience.
Solution
To address this challenge, we conducted a thorough analysis of Retro Roller Painting's current brand identity. We identified the areas where the brand fell short in reflecting the company's values and future direction. Subsequently, we proposed a redesign of their brand elements, including the logo and website, to better align with their goals and appeal to their target market.
Results
The existing brand of Retro Roller Painting did not align with the company's goals or future aspirations. It was outdated and overly detailed, which did not resonate with their identity as a painting company. This misalignment posed a challenge as it hindered their ability to effectively communicate their brand message and connect with their target audience.